WHAT IS EMAIL MARKETING?
With targeted email marketing campaigns, candidates can deliver customized messages that resonate with voters on key issues, policies, and campaign updates. By leveraging our extensive database of exclusively opt-in contacts, you can segment email lists based on party affiliations, demographics, interests, and more – ensuring that each message reaches the right audience at the right time.
Political candidates and groups can feel confident in the reliability of email marketing outreach. At WVRC Digital, we uphold the highest standards of email integrity by strictly adhering to spam compliance regulations, promptly removing opt-outs, and cross-verifying email addresses with USPS data to validate authenticity.
Furthermore, customizable email designs allow candidates to maintain a consistent brand identity while conveying their vision and values effectively. Email marketing empowers political campaigns to foster meaningful engagement, expand voter outreach, and drive success at the polls.
TARGETING CAPABILITIES
While 750+ targeting capabilities are available, the following targeting criteria are most commonly used by our political partners:
- Geographic location
- Political party affiliation
- Age, gender