Voter Targeting Display

WHAT IS VOTER TARGETING DISPLAY?

Targeted display for political candidates ensures you reach and resonate with the right voters on their favorite apps and website. By leveraging a blend of advanced targeting tactics, we pinpoint voters most likely to support your platform based on their party affiliations, online behaviors, and even their home addresses.

Whether it’s promoting your platform’s key initiatives or mobilizing support, this hyper-targeted approach guarantees maximum impact and reach, allowing you to influence voter decisions where it matters most – in their own neighborhoods.

HOW WE REACH THE RIGHT VOTERS

We pinpoint the voters most likely to support your platform by utilizing a blend of these targeting tactics:

• Addressable Household Geo-Fencing: Delivers targeted display ads to voter households. Street addresses are matched against voter data and survey data to draw an exact geo- fence around voter’s homes. Then, the individuals within those homes are targeted with your ads on all applicable devices.
• Contextual Targeting: Delivers targeted display ads to potential voters who are viewing web pages and websites that relate to your political views in real-time.
• Behavioral Targeting: Delivers targeted display ads to potential voters based on their known political affiliations, as well as their political views that are demonstrated by online behaviors such as search, purchases, and browsing history.
• Geo-Optimized Targeting: Delivers targeted display ads to potential voters within a geographic area. Areas can be targeted by districts, zip codes, cities, counties, or states.