AD FORMATS TO MAXIMIZE YOUR INVESTMENT
We make the most of your campaign budget and expand your voter outreach by using a blend of the following video ad lengths:
(:06) Bumper Ads – We use Bumper Ads to increase brand awareness and reach a large audience quickly and cost-effectively. These six-second advertisements can be more effective when capturing the viewer’s attention – while providing higher viewability rates.
(:15) Non-Skippable Ads – Non-skippable ads allow us to communicate your message quickly and effectively. Research shows that these fifteen second ads have a higher ad recall, meaning viewers are more likely to remember your message after seeing your advertisement.
(:30) Skippable or True View Ads – Thirty second skippable or True View ads give the viewer power over their viewing experience, which can lead to increased engagement and a more positive perception of your brand. The best part about skippable ad campaigns, is that you don’t waste budget on viewers who aren’t interested in your business. With our non-skippable ad sets, you are only charged when someone clicks on your ad or watches all thirty seconds.
HOW WE REACH THE RIGHT VOTERS
We pinpoint potential voters in your area by utilizing the following targeting criteria for your election ads:
- Geographic location (except radius around a location)
- Age, gender
