Social Media Marketing

WHAT IS SOCIAL MEDIA MARKETING?

Amplify your campaign’s visibility and connect with voters through the influential platforms of Facebook and Instagram. Social media marketing is a cornerstone for political campaigns today, offering unparalleled exposure that maximizes your voter outreach.

Through targeted social media advertising, candidates can ensure their message reaches specific demographics and geographic regions crucial to their electoral success. Given the significant amount of time voters spend on social media each day, incorporating social media marketing into your campaign ensures that your message reaches voters where they are most engaged.

TARGETING CAPABILITIES

We pinpoint potential voters in your area by utilizing the following targeting criteria for your election ads:

    • Geographic location (except radius around a location)
    • Age, gender
    • Custom audiences provided by candidates

META’S AUTHORIZATION PROCESS

Meta requires that advertisers who want to run ads about social issues, elections or politics in the United States complete an authorization process and place “Paid for by” disclaimers on all ads. We’ll walk you through every step of the authorization process.

During the verification process, those with access to the provided email address AND phone number will need to be available within a time sensitive window. During this time, a code will be provided through each method of communication. These unique codes must be provided to the WVRC Digital team within a 15-minute timeframe in order to continue the verification process.

 

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