Engage voters wherever they stream their favorite shows with Over The Top (OTT) advertising. As more people cut the cord and opt for streaming over traditional cable, OTT allows you to reach voters directly on connected TVs, mobile devices, and more. By leveraging precise targeting and compelling content, your campaign message resonates authentically, driving voter engagement and support straight to the ballot box.
We pinpoint the voters most likely to support your platform by utilizing a blend of these targeting tactics:
Behavioral Targeting: Delivers targeted display ads to potential voters based on their known political affiliations, as well as their political views that are demonstrated by online behaviors such as search, purchases, and browsing history.
Geo-Optimized Targeting: Delivers targeted display ads to potential voters within a geographic area. Areas can be targeted by districts, zip codes, cities, counties, or states.